Date of this Version
Academy of Management Journal 1979, Vol. 22, No. 2, pp. 416-422.
University of Nebraska-Lincoln A previous study on the impact of computer generated information on the choice activity of student subjects found that those with computer experience were less influenced by computer generated information than they were by information presented in a more traditional mimeograph format. Subjects who had little, if any, computer experience were more influenced in their choice activity by computer generated information than by the identical information presented in the more traditional mimeograph format (Luthans & Koester, 1976). The results of that study seemed to have definite implications for users of computerized information systems, suggesting that computer generated information per se may bias users. Those with a great deal of computer experience may be overly skeptical of computer generated information, and those with little or no computer experience may be in awe of the computer and place too much credibility and reliance on the information that it generates. The possibilities seem sufficiently significant and intriguing to be tested in a field study with actual management information systems (MIS) users.