Date of this Version
Academy of Management Review 1980, Vol. 5, No. 2, pp. 281-290.
After first reviewing the existing theoretical frameworks for human behavior, we present a social learning theory approach that incorporates the interactive nature of all the variables of organizational behavior - the behavior itself, the environment, and the person (internal cognitions). We differentiate social learning theory from operant theory, highlighting the processes of modeling, cognitions, and self-control. We suggest self- management techniques as a way to apply the social learning framework in order to enhance managerial effectiveness.