Strategic Alliances: What the Data Say

Authors

Chuck Lambert, National Cattlemen's Association

Date of this Version

December 1993

Document Type

Article

Comments

Published for Proceedings, The Range Beef Cow Symposium XIII December 6, 7, & 8, 1993, Cheyenne, WY.

Abstract

The National Beef Quality Audit determined that about $280 is lost for every fed steer and heifer slaughtered in the U.S. This $7.2 billion annual loss from non-conformities works to the beef industry's disadvantage. The beef industry's segmented industry structure encourages many of the non-conformities. The Strategic Alliances Field Study (SAFS), was designed to determine how much of the $280 could be returned to producers if all segments worked together and shared information. To demonstrate effectiveness of value-based marketing Strategic Alliances brought the various production segments together in a partnership so the reward for optimizing production would be shared equally by all segments.