Animal Science Department


Date of this Version

December 1993


Published for Proceedings, The Range Beef Cow Symposium XIII December 6, 7, & 8, 1993, Cheyenne, WY.


The National Beef Quality Audit determined that about $280 is lost for every fed steer and heifer slaughtered in the U.S. This $7.2 billion annual loss from non-conformities works to the beef industry's disadvantage. The beef industry's segmented industry structure encourages many of the non-conformities. The Strategic Alliances Field Study (SAFS), was designed to determine how much of the $280 could be returned to producers if all segments worked together and shared information. To demonstrate effectiveness of value-based marketing Strategic Alliances brought the various production segments together in a partnership so the reward for optimizing production would be shared equally by all segments.