Consumer Perceptions: The Good, The Bad, and The Ugly

Authors

Amy Barr, Director, Good Housekeeping Institute

Date of this Version

December 1991

Document Type

Article

Comments

Published for Proceedings, The Range Beef Cow Symposium XII December 3, 4 & 5, 1991, Fort Collins, Colorado.

Abstract

With over 105 years of editorial and consumer research experience, which influences 27 million consumers, we at Good Housekeeping know that the 1990's will be an era of enormous change with a hold on traditions of the past.