Vertical Communication: The Aligning of the Beef Industry Segments

Authors

Dave True, True Ranches, Casper, WY

Date of this Version

December 2001

Document Type

Article

Comments

Published for Proceedings, The Range Beef Cow Symposium XVII December 11, 12, and 13, 2001- Casper, Wyoming.

Abstract

During this presentation, I hope to convey why True Ranches, a family owned cow/calf producer and feeder in Wyoming has joined forces with Future Beef Operations (FBO). In brief summary, we believe that True Ranches fits well with FBO’s strategy and there is a clear, well identified target towards which the entire system is striving.