Insights into Nebraska Rural Grocery Store Ownership

Authors

Marilyn R. Schlake, University of Nebraska-LincolnFollow
Shawn Kaskie, University of Nebraska-LincolnFollow
Greg McKee, Brigham Young University IdahoFollow
Charlotte Narjes, University of Nebraska-LincolnFollow
Jason Tuller, University of Nebraska-LincolnFollow
John Westra, University of Nebraska-LincolnFollow

Date of this Version

1-5-2022

Document Type

Article

Citation

Cornhusker Economics, January 5, 2022

https://agecon.unl.edu/cornhuskereconomics

Comments

Copyright 2022 University of Nebraska.

Abstract

In Fall 2020, University of Nebraska-Lincoln researchers started a research project to better understand the perceptions and experiences of transitioning a rural grocery store to new ownership. The project is part of the Heartland Challenge program funded by the Ewing Marion Kauffman Foundation. Researchers conducted a survey of Nebraska rural grocers to seek their input and determine future research directions. Sixty-seven of the 216 distributed surveys were completed either electronically or by print. Survey questions pertained to challenges and opportunities owners experienced while operating a rural grocery operation, community support and involvement in store transition, and motivations for continued operation or transition.