NAMA National Conference a Learning Experience for Nebraska Students

Authors

Karoline Kastanek, University of Nebraska
Rosalee A. Swartz, University of NebraskaFollow

Date of this Version

6-23-2010

Comments

Published by the Department of Agricultural Economics, University of Nebraska – Lincoln. Copyright 2010 Regents of the University of Nebraska.

Abstract

Change was in the air at the 2010 National Agri- Marketing Association (NAMA) Annual Conference held April 20-23 in Kansas City, Missouri. Students and professionals alike were given the opportunity to rub shoulders with, and hear nationally known speakers engaging audiences on topics such as the new rules of marketing and publication relations, measuring the effectiveness of social media and strategy, and brand communication.