Agricultural Economics, Department of
Cornhusker Economics
Accessibility Remediation
If you are unable to use this item in its current form due to accessibility barriers, you may request remediation through our remediation request form.
Date of this Version
10-11-2017
Document Type
Newsletter Issue
Citation
Cornhusker Economics, October 11, 2017, agecon.unl.edu/cornhuskereconomics
Abstract
The development of several niche food markets has been enabled by labels highlighting the existence of desirable or the absence of undesirable food attributes and/or production technologies, effectively targeting consumers willing to pay for this type of information. Examples include the "All Natural," “No growth promoting antibiotic," "No GMOs," and "Cage-free" food labels. In what could be viewed as an extreme example of labeling what is absent, consumers can now purchase gluten-free water (McFadden 2017). This type of "redundant" labeling seeks to exploit uninformed consumers.
Comments
Copyright 2017, University of Nebraska.