Department of Management


Date of this Version



Published in Human Resource Management, Volume 42, Issue 3, pages 243–256, Autumn 2003 doi 10.1002/hrm.10083


Copyright © 2004 Wiley Periodicals, Inc. Used by permission.


Wanted: High-performance work practices to gain a competitive advantage. An increasingly common answer to this desperate call is 360-degree programs; unfortunately, they have, at best, mixed reviews when empirically assessed. This study found that a way to improve the effectiveness of 360s may be to combine them with coaching focused on enhanced self-awareness and behavioral management. In a small manufacturer, this feedback-coaching resulted in improved manager and employee satisfaction, commitment, intentions to turnover, and at least indirectly, this firm’s performance. This feedback-coaching may be a winning combination to help in the competitive battles in today’s global economy.