Department of Management
Date of this Version
1984
Citation
Academy of Management Review, 1984, Vol. 9, No. 1, pp. 27-36.
Abstract
This paper is in answer to the call for new, innovative perspectives and methodologies for organizational research. Although the approach here falls within the subjective/idiographic/qualitative/insider set of methodologies rather than the objective/nomothetic/quantitative/outsider set, there is the potential to bridge the gap between the two sets. Coming largely from anthropology, the emic perspective is explained; the specific steps for ethnoscience analyses are summarized; and examples and implications are given.
Included in
Business Administration, Management, and Operations Commons, Management Sciences and Quantitative Methods Commons, Strategic Management Policy Commons
Comments
Published by Academy of Management. Used by permission.