Deparment of Management
Department of Management: Faculty Publications
Accessibility Remediation
If you are unable to use this item in its current form due to accessibility barriers, you may request remediation through our remediation request form.
Document Type
Article
Date of this Version
1989
Citation
IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT, VOL. 36, NO. 1, FEBRUARY 1989, pp. 25-27; doi: 10.1109/17.19979
Abstract
One hundred ten engineers, scientists, and managers in a high-technology international engineering firm took part in an experiment that assessed the effect of framing on an R&D financial allocation decision. Subtle changes in frame of reference are found to have a powerful effect on decisions and perception of risk. R&D management implications are discussed.
COinS
Comments
(c) 1989 IEEE. Used by permission.