Date of this Version
IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT, VOL. 36, NO. 1, FEBRUARY 1989, pp. 25-27; doi: 10.1109/17.19979
One hundred ten engineers, scientists, and managers in a high-technology international engineering firm took part in an experiment that assessed the effect of framing on an R&D financial allocation decision. Subtle changes in frame of reference are found to have a powerful effect on decisions and perception of risk. R&D management implications are discussed.