Article Title

No Minor Imperfection


A consumer revolution is happening. Congress is taking action. The Government at all levels is taking action. President Nixon outlined a strong administrative and legislative program in his Consumer Message to Congress. Specifically, the President asked for four legislative measures, and these have now been introduced in Congress. They are the proposed: (1) Consumer Representation Act, (2) Consumer Protection Act, (3) Product Testing Act, and (4) Drug Identification Code Act. More than thirty-five states and a number of cities have established consumer protection bureaus, and industry is paying considerably more attention to consumer education programs and to complaints and services. The passive policy of the past has been replaced by an active desire to have the consumer and industry go forward together, with both the buyer and the seller enjoying the advantages of a marketplace where the imperfections are considerably more minor than those that exist today.