Journalism and Mass Communications, College of
College of Journalism and Mass Communications: Faculty Publications
2021
In the Trenches: College Student Online/Remote Learning Experiences during the COVID-19 Pandemic, Bernard R. McCoy
A STUDY OF RETENTION AND RECRUITMENT AT SOUTHERN AND MIDWESTERN WEEKLY U.S. NEWSPAPERS, Jessica Fargen Walsh and Jill Martin
2020
Serena, Inc.: Using Instagram to build brand equity after a crisis, Frauke Hachtmann
Gen Z and Digital Distractions in the Classroom: Student Classroom Use of Digital Devices for Non-Class Related Purposes, Bernard R. McCoy
Proactive Approach to Diversity and Inclusion: Designing an Immersive, Performance-driven, Virtual Reality-based Diversity and Inclusion Training Program, Adam Wagler, Katie Krcmarik, and Changmin Yan
2019
Von Star City Sports bis #GBR: Reflektion von Qualität und Leistung der Lokalen Sportberichterstattung im Mittleren Westen Amerikas, Frauke Hachtmann
Journalists’ level of knowledge on empirical research and opinion polling: A study of Kenyan journalists, Dane M. Kiambi
2018
Developing the Next-Generation Don Draper, Valerie K. Jones
Voice-Activated Change: Marketing in the Age of Artificial Intelligence and Virtual Assistants, Valerie K. Jones
Country reputation management: Developing a scale for measuring the reputation of four African countries in the United States, Dane M. Kiambi and Autumn Shafer
To Thrive in Today’s Marketing Landscape, Embrace Schizophrenia!, Rishad Tobaccowala and Valerie Jones
Comparing Virtual Reality Tourism to Real-Life Experience: Effects of Presence and Engagement on Attitude and Enjoyment, Adam Wagler and Michael D. Hanus
2017
Understanding and Addressing the Gaps: Generational Perspectives on Public Relations Leadership Development in the United States, Michele E. Ewing and David L. Remund
The Role of Familiarity in Shaping Country Reputation, Dane M. Kiambi
How Instagram Content Affects Brand Attitudes and Behavior, Ming (Bryan) Wang and Valerie K. Jones
2016
A case for case studies; The effective use of case studies in the college classroom, Frauke Hachtmann
The Future of Advertising: What You Should Know, Valerie K. Jones and Rishad Tobaccowala
Corporate Crisis Communication: Examining the Interplay of Reputation and Crisis Response Strategies, Dane M. Kiambi and Autumn Shafer
Digital Distractions in the Classroom Phase II: Student Classroom Use of Digital Devices for Non-Class Related Purposes, Bernard R. McCoy
Nebraska Sex Trafficking Survivors Speak – A Qualitative Research Study, Shireen S. Rajaram and Sriyani Tidball
Buying Sex On-Line from Girls: NGO Representatives, Law Enforcement Officials, and Public Officials Speak out About Human Trafficking—A Qualitative Analysis, Sriyani Tidball, Mingying Zheng, and John W. Creswell
Drone Journalism Lab Operations Manual, Matt Waite and Ben Kreimer
Teaching Fairness in Journalism: A Challenging Task, Joseph Weber
How Chinese Journalism Students View Domestic and Foreign Media: A Survey on Credibility, Censorship, and the Role of the Communist Party in Media, Joseph Weber and Linjun Fan
2015
Book Review: Ethics of Media, edited by Nick Couldry, Mirca Madianou, and Amit Pinchevski., Sue Burzynski Bullard
Editors Use Social Media Mostly to Post Story Links, Sue Burzynski Bullard
2014 Journalism Graduate Skills for the Professional Workplace: Expectations from Journalism Professionals and Educators, Bernard R. McCoy
Teaching Business and Economic Journalism: Fresh Approaches, Joseph Weber
2014
Best Practices for Social Media and Journalism, Sue Burzynski Bullard
Book Review: Twitter: Social Communication in the Twitter Age, by Dhiraj Murthy, Sue Burzynski Bullard
Course Remix: Adding Twitter to Editing Classes, Sue Burzynski Bullard
“I’ll Take Commas for $200”: An Instructional Intervention Using Games to Help Students Master Grammar Skills, Sue Burzynski Bullard and Nancy Anderson
International Advertising Education: Curriculum and Pedagogy, Frauke Hachtmann
Game-Changer: A Case Study of Social-Media Strategy in Big Ten Athletic Departments, Makayla Hipke and Frauke Hachtmann
A Lesson in Crisis Communications and Transparency from Sub-Saharan Africa, Dane M. Kiambi
[The Development of Public Relations in] Kenya, Dane M. Kiambi
Empowered and engaged: Exploring social media best practices for nonprofits, Tessa Warner, Alexis Abel, and Frauke Hachtmann
Let Us Rank Journalism Programs, Joseph Weber
2013
Book Review: Alphabet to Internet: Media in Our Lives, Sue Burzynski Bullard
Short and Tweet, Sue Burzynski Bullard
SOCIAL MEDIA AND JOURNALISM: WHAT WORKS BEST AND WHY IT MATTERS, Sue Burzynski Bullard
Integrating Evidence-Based Practices into Public Relations Education, Karen Freberg, David L. Remund, and Kathy Keltner-Previs
International Advertising Education in a Digital World: Achieving Global Competency, Frauke Hachtmann, Nancy Mitchell, Bruce Mitchell, and Sheila Sasser
The amazing Twitter list race, Michelle Carr Hassler
The Process of Social Media Migration Among Young Professionals: A Grounded Theory, Maria Hermosa and Frauke Hachtmann
ProWatch: Critically thinking about reporters’ work, Carla Kimbrough
Digital Distractions in the Classroom: Student Classroom Use of Digital Devices for Non-Class Related Purposes, Bernard McCoy
Embracing Change: Exploring How Creative Professionals use Interactive Media in Advertising Campaigns, Adam Wagler
2012
Book Review: Public Journalism 2.0: The Promise and Reality of a Citizen-Engaged Press, Sue Burzynski Bullard
Book Review: The Ethics of Emerging Media: Information, Social Norms and New Media Technology, Sue Burzynski Bullard
Writing for the Web: Twitter as a Starting Point for Breaking News, Sue Burzynski Bullard and Michelle Carr Hassler
College World Series in Omaha: In a League of Its Own, Albert Chen and Bruce Thorson
The Effect of Advertising-Focused, Short-Term Study Abroad Programs on Students’ Worldviews, Frauke Hachtmann
The Process of General Education Reform from a Faculty Perspective: A Grounded Theory Approach, Frauke Hachtmann
Ethnic appeal: A self-defense tool for Kenyan politicians, Dane M. Kiambi
Public relations in Kenya: An exploration of models and cultural influences, Dane M. Kiambi and Marjorie Keeshan Nadler
Journalism Students as Community News Providers: Three Case Studies and An Analysis of Intellectual Property Issues Related to Student-Created Content, Mary Kay Quinlan, John R. Bender, and Charlie Litton
2011
Book Review - Journalism Next: A Practical Guide to Digital Reporting and Publishing, Sue Burzynski Bullard
Book Review – New New Media by Paul Levinson, Sue Burzynski Bullard
Editing Rubik's Cube: Online, the Shape of the Story Changes, Sue Burzynski Bullard
Resources for Teaching Linking, Sue Burzynski Bullard
Teaching Linking-Ways to Develop Respected Curators, Sue Burzynski Bullard
@Twitter Is Where J-School Students Need to Be, Sue Burzynski Bullard
STRATEGIC DISCUSSIONS FOR nebraska - Opportunities For Nebraska: Energy, Climate and Sustainability, College of Journalism and Mass Communications, Robert and Ardis James Family Foundation, and UNL Institute of Agriculture and Natural Resources
The Gateway to the Digital World, Frauke Hachtmann
Student Perceptions of Public Relations and Journalism: A Pilot Study of Attitude Shifts Through Curriculum Innovation, Bernard R. McCoy, Jerry Renaud, Adam Wagler, Amy Struthers, and John Baker
2010
Blogs: An Essential Teaching Tool, Sue Burzynski Bullard
Regret the error, but who admits it?, Sue Burzynski Bullard
Revising the AP Stylebook: Q&A with editor David Minthorn, Sue Burzynski Bullard
AEJMC AdNews Winter 2010, Stacy C. James
Financial Literacy Explicated: The Case for a Clearer Definition in an Increasingly Complex Economy, David L. Remund
2009
Memorializing a Mountain Man: John G. Neihart, Doane Robinson, and Jedediah Smith, Timothy G. Anderson
A few pointers from veteran news editors, Sue Burzynski Bullard
Michigan must be bold to stop national jokes, Sue Burzynski Bullard
Nebraska has lots to offer; no joke, Sue Burzynski Bullard
From Techno-Weenie to Tech-Savvy: The Advertising Teaching Workshop Showcases Uses of Technology for Everybody, Frauke Hachtmann
Promoting Consumerism in West Germany During the Cold War: An Agency Perspective, Frauke Hachtmann
AdNews Fall 2009, Stacy C. James
Kosovo's Hope: Stories of Renewal and Despair in an Independent Nation, Clay Lomneth, Michael Mason-D'Croz, Lindsay DeMarco, Karen Schmidt, Vanessa Skocz, Shannon Smith, Kate Veik, Joel Gehringer, Bruce Thorson, and Scott Winter
Global Influences, Will Norton
On the road again: Photo students search for the "real" Nebraska, Bruce Thorson
2008
Abstract: Global Advertising Exposed: How J. Walter Thompson Conquered Western Europe, Frauke Hachtmann
A good attitude goes far, Carla Kimbrough
As newsrooms make cuts, put training first, Carla Kimbrough
Change happens: Deal with it, Carla Kimbrough
Degrees should serve some life skills on the side, Carla Kimbrough
Give a gift to yourself: Take a retreat, Carla Kimbrough
The Pursuit of Happiness, Carla Kimbrough
2007
Review of The Broidered Garment: The Love Story of Mona Martinsen and John G. Neihardt, by Hilda Martinsen Neihardt, Timothy G. Anderson
A little time can bring big rewards, Carla Kimbrough
Death of journalists creates void: Black trailblazers Boyd and Bradley leave behind many great lessons, Carla Kimbrough
Job search should be balanced, organized, Carla Kimbrough
News groups must innovate or die, Carla Kimbrough
Procrastination: The death of opportunity, Carla Kimbrough
Put your own life under the microscope, Carla Kimbrough
Ready yourself for newsroom cuts:The eight "Rs" of preparation for these uncertain times, Carla Kimbrough
2006
How to Improve Critical Thinking Skills in the Media Tsrategy Course by Implementing an Online Peer Learning Component, Frauke Hachtmann
10 Tips for Turning Your Career Dreams Into Reality, Carla Kimbrough
Curiosity, Courage Keys to Diverse Journalism, Carla Kimbrough