Article Title
Book Review of: Univision, Telemundo, and the Rise of Spanish-Language Television in the United StatesBook Review of: Univision, Telemundo, and the Rise of Spanish-Language Television in the United States
Abstract
Craig Allen’s Univision, Telemundo, and the Rise of Spanish-Language Television in the United States (2020) meticulously encapsulates the business challenges and subsequent success of Spanish-language television networks in the United States. Grounded in hard data, archival research, reporting, and interviews, the author expands the study beyond the U.S. to trace the initiatives’ roots to Mexico. The book’s nine chapters weave a chronological narrative that covers the period from 1961 to 2012. Throughout the book, Allen explores the beginning of Univision in San Antonio in 1961, the birth of Telemundo in 1986, the pioneers and the investments involved, and the creation of the term Pan-Latinidad.