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Abstract

This paper traces the relationship between the shifting representations of masculinity in professional wrestling programs of the 1990s and the contemporaneous shifts in conceptions of masculinity, examining the ways each of these shifts impacted the other. Most important among these was a growing sense that the biggest enemy in wrestling and in day-to-day life is one’s boss. Moreover, the corporate corruption theme continues to underscore the WWE's on-screen and off-screen coverage, well into the second decade of the twenty-first century. Thus, the paper provides a template for considering a widely consumed popular cultural form in ways that challenge the determinism of sex, violence and fakery.

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